Federer breaks all time record

On Monday, Roger Federer will still be the No. 1 player in the world. That makes 161 consecutive weeks atop the leaderboard. He now holds the all-time record for time spent as the No. 1 player in men's tennis. Federer is arguably the best player of all time, and one of the best athletes on the planet.
Federer has earned himself the right, in my mind, as the best player in the world, to be more than an ambassador for the best sports manufacturer in the world. Roger Federer should have his own line of Nike clothing.

Federer teams up with Nationale Suisse

The National Suisse Insurance group and Roger Federer are launching a new advertising campaign, according to a news release on rogerfederer.com.
Nationale Suisse is mainly throughout Europe, and the advertising, beginning this Spring should include TV, magazine and other forms of promotion. Nationale Suisse feels Federer symbolized their idea of "making insurance an art."

Federer to play for five more years and endorse Gillette

Roger Federer, the most dominant tennis player in the world, has said he will play for five more years. The 25-year-old now has his sights set on Bjorn Borg's five straight Wimbledon titles, as well as Pete Sampras' mark of 14 grand slam titles.
Federer also joins French soccer star Thierry Henry and Tiger Woods as the new faces of Gillette's Champions Program.
"As a new ambassador for the Gillette Champions program, I recognize the responsibility of encouraging us all -- player and fans alike -- to look and act like champions," Federer said.

Nike needs to add Federer to Jordan list.

Nike is the most prominent clothing and equipment company in the sporting world. Air Jordan, and the Jumpman brand are a division of Nike. In 1999, Jordan signed sports superstars like Derek Jeter of the New York Yankees and professional boxer Roy Jones, Jr. Nike has an exceptional tennis line, including recent shoe releases and plenty of equipment for the player. However, the Jordan brand could add Roger Federer, given his recent dominance of the sport, as a quality ambassador of the product.
Nike and Lacoste are the world's leading manufacturers for tennis apparel, but it could potentially enter a league of its own by updating Federer to the Jordan roster, while increasing popularity for the sport and solidifying Federer's position as the best player in the world all the while.
Nike is already endorsed by such tennis stars as Maria Sharapova, James Blake, Rafael Nadal, Serena Williams and Federer.